Managing student accommodation comes with its own set of unique challenges, unlike those found in the management of any other type of property. For many students, it's the first time they have lived under a different roof from their parents and the first time they have had to report repairs themselves.
This means they likely expect their communications with their property manager to be easy and up-to-date.
Embrace digital platforms
Having grown up surrounded by technology, students are less and less likely to settle for anything other than the platforms they are used to seeing. For example, having a presence on Instagram or Twitter can be beneficial in reaching them with updates about upcoming planned maintenance or even social events. It is the perfect way to foster a dedicated online community of tenants, which encourages a sense of belonging and interaction.
Though students almost exclusively live on social media, they are still up for emailing. This is another way to keep in touch in a more targeted way—especially as no one wants to be told via Twitter that their rent is due!
The emails could contain:
- welcome emails
- event announcements
- maintenance updates
- special offers and promotions
- surveys and feedback requests
- emergency alerts
- community news
The main point is that while property managers should make themselves easily accessible and available over the phone, this shouldn't be the only option.
Want to level up your student property management processes? Find out how.
Encourage feedback
Paper surveys and phone calls can still have a place, but they shouldn't be the only option. With the help of technology, filling out a survey has become much quicker and easier. Sending out a feedback form to tenants is the easiest way to get feedback, especially if they are offered an incentive.
If a property manager feels their way of communicating with their student tenants isn't working, a feedback form is the most efficient way to find out. Surveys can also cover a wide array of subjects, so they can be used to a property manager's advantage.
Having a physical presence is also important. One way to do this is to hold focus groups to fully understand where things are going right and wrong with the management of a property. This also sends the message of addressing student concerns in a timely manner, thus making for a much better student experience.
Prioritise accessibility and convenience
It is always worth considering upgrading to property management software that suits the tenants' needs. For student accommodation, having all information centralised is a must because students move in and out much more frequently than tenants renting in other property types. This means that managing deposits, for example, can be a much more challenging task.
Read our blog, Three things to consider when managing deposits.
On the tenant's side, everything must be as accessible as possible. Using software with an in-built website and app would make it easier for students to access information on the go. Students would value this because they are used to having everything at the touch of a button.
Arthur's app allows tenants to view all information regarding their tenancy, such as their documents, rent statements, and any additional property information and functionality. They can also use the app to report any repairs and maintenance issues they may experience during their tenancy and track its progress.
Final thoughts
Using modern communications is essential for fostering a positive living experience for students. Catering to a tech-savvy generation is not without its challenges, but is quickly done by embracing these strategies. Property managers can build a stronger connection with their tenants and foster a positive living environment for them, leading to a smoother operation and happier students.
